Competitor Analysis
Always be one step ahead of the competition.
Get key information on the areas where your competitors are outperforming you. Use that information to get ahead of them and become the leading player in your industry.
See how much traffic your competitors get from organic search and if its decreasing or increasing over time. Check what are the keywords that bring them the most visitors. Identify keywords your competitors rank for, but you don’t.
Create better content than your competitors and start ranking for these missing keywords.
Our Competitor Analysis reports will show what works for your competitors. Use the data to improve your own SEO strategy or paid search campaign. Uncover new content opportunities you can rank for and drive conversions.
Keyword Gap Analysis
Find profitable keywords that drive traffic to your competitors’ website, but not yours.
Our report will show a full list of keywords one or more of your competitors rank for in Google, but are missing from your website. Plus the page URL that ranks and how much traffic it receives.
You’ll be able to see the search volume and keyword difficulty and what is the traffic potential. Check the page URLs of your competitor and create similar or better content on your site.
Identify New Product Opportunities
If you are an online retailer, you can see a list of products your competitors sell, but you don’t offer on your website. Discover new product opportunities you can tap into.
See a list of products that are missing from your site, but your competitors sell and rank for. Check their search volume and difficulty, so you can access the demand.
See if any of these products are worth adding to your ecommerce store.
Discover What Content Gets the Most Shares and Backlinks
Discover the pages of your competitors that get the most social shares on Twitter and Pinterest. Look through the Titles and URLs and see what type of content gets shared the most.
See a breakdown of the pages with the most referring domains and backlinks (provided in a separate report), with a breakdown of dofollow and nofollow backlinks.
See what works well in your industry, so you can create similar content on your website.
Analyze your Competitors' Paid Search Campaigns
Uncover which competitors run Google search ads and what is their estimated monthly budget.
Explore the search terms they bid on, what is the CPC, search volume, and competition so you can decide whether you need to bid on these keywords or not.
See the ad copies and target URLs (landing pages) your competitors use in their advertising campaign. Get valuable insights and decide what might be a good investment for you.
FAQ:
Your true competitors are websites that sell similar products or offer similar services. They serve a common audience as you do.
You can identify them by typing your business keywords in Google and seeing who ranks for them in the search results. Another way to do this is by using an SEO tool, which will identify other websites that rank for similar keywords as you do.
Your most relevant competitors will be those that rank in the top 20 search results for the same keywords as you do.
However, you can still gain valuable insights by analyzing websites in your industry that rank for relevant terms that are unique to their website, but are missing from yours.
Once you’ve done a Competitor Analysis you can use the data do make changes in your own SEO or paid search campaigns. You’ll be able to identify new content opportunities that are missing from your website and create something similar or better.
It’s recommended to do an analysis on your competitors every 3 to 6 months, so you stay up-to-date with any changes that are happening in your industry. Track what’s new with your competitors and if there are any new content opportunities worth pursuing.
We use Ahrefs and Semrush, which are the leading SEO tools for keyword research and competitor analysis. Semrush tracks over 24.6 billion keywords and has domain statistics on over 808 million websites.
Each client decides which report will be most useful for their business needs. You can order one or all of the reports listed on this page.
To get a full picture on how you stack up against your competitors it’s recommended to get all reports. We can send you sample reports or advice you which ones might be the most valuable for your industry.
The price depends on the report and the competitor(s) you want to analyze. Please contact us at: [email protected] for an exact quote.
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